Google Cloud And Mindware's Go To Market

Philippe Jarre • 01 - 09 - 2023

Following the launch of Google Cloud Doha region, value added distributor partner Mindware is now promoting the portfolio and workspace across MENA countries. A deep dive into its go to market roll out.


In May this year, Google made an exciting announcement with the launch of the new Google Cloud Doha region In Qatar. The launch of the Google Cloud Doha region took place at the Qatar National Convention Centre with Ooredoo as the premier sponsor of the launch event. This Is Google’s first cloud region In GCC countries. The new Google Cloud Doha region Is now part of the global network of 38 regions and 115 zones that brings Google Cloud services to over 200 countries and territories worldwide. Google Cloud also announced plans to launch Google Cloud regions In Dammam Saudi Arabia, South Africa, and Kuwait Google Cloud’s mission Is to accelerate every organisation’s ability to digitally transform. Google Cloud delivers enterprise grade solutions that leverage Google’s technology and tools that help developers build more sustainably. Google Cloud Is committed to offering enterprises core solution pillars of intelligent data cloud creating Al-powered, industry-focused data, open infrastructure, collaboration, and a trusted cloud, all underpinned by the need for sustainable technology.


Mindware’s go to market
In June, soon after the launch of the Google Cloud Doha region, Mindware announced signing of its distribution agreement to develop the channel and grow the business across the Middle East and North Africa region. Mindware will promote the Google Cloud portfolio and workspace across the countries of UAE, Qatar, Kuwait, Oman, Bahrain, Yemen, Morocco, Algeria, Tunisia, Libya, Egypt, Jordan, Lebanon, Palestine and Iraq. “Collaborating with Google Cloud will add value to both companies, as we are going to leverage our capabilities to develop an expansive Google Cloud channel ecosystem and access hundreds of clients from different industries and market segments,” said Philippe Jarre, Mindware Group President. The Google Cloud Doha region brings high performance, low-latency services and products to customers of all sizes, from public sector organisations, to small, medium and large enterprises and startups in Qatar and the Middle East. Organisations in the region will also benefit from controls that allow them to maintain high security, data residency, and compliance standards, including specific data storage requirements Like all Google Cloud regions, the Doha region is connected to Google’s secure network infrastructure, comprising a system of high-capacity fibre optic cables under land and sea, around the world. The new region will bring high-performance, low-latency services and products to organisations across the Middle East. With the support of Google Cloud, Mindware will extend its portfolio with specialised solutions around Data and Analytics, API Management, Artificial Intelligence and Machine Learning services for improved business outcomes, application development and delivery acceleration. Mindware will deploy a strategy and methodology of addressing Google Cloud’s requirements to expand its business in the regional markets. The company will deliver increased sales of Google Cloud solutions through a new ecosystem including Managed Service Providers, Independent Software Vendors, leveraging the Mindware Cloud Marketplace and professional and support services.
With the Google Cloud portfolio, Mindware partners will be able to offer their customers flexibility to migrate, build, and optimise applications across hybrid and multi- cloud environments, while minimising vendor lock-in, leveraging best-in-breed solutions, and meeting regulatory requirements.

The collaboration will allow Mindware to strengthen its reach in the market, based on vertical solutions especially in the education sector, and access to the open source ecosystem.


Other Google Cloud partnerships
In August, Ooredoo Group announced new partnerships with Google Cloud and Tech Mahindra and, that will see the company accelerate its digital transformation journey in six operating companies across its global footprint. Powered by Google Cloud’s API Management Platform, Apigee, with Tech
Mahindra as implementation partner, Ooredoo’s IT operations will be modernised by deploying a digital platform-based approach, which will greatly enhance performance and the digital offering. resulting in a significant upgrade in customer experience. A seismic shift has taken place in the telecom industry, moving it from the hardware to the software arena, mostly driven by API. Businesses are using APIs to deliver digital capabilities and data in a
consumable manner. The integral role of API in the development of open innovation, ecosystem expansion, mobile app development, Internet of Things, Artificial Intelligence and data-driven insights will vastly expand opportunities for growth across the Group’s global footprint. Also in August, F5 reinforced its relationship with Google Cloud in Qatar. enabling organisations across the region to access 45 key solutions via Google Cloud Marketplace. Businesses in Qatar, and the surrounding region, can now access a wide-ranging suite of services to secure, optimise and deliver apps and APIs – irrespective of deployment environment. Notable solutions include F5 Distributed Cloud Services F5 XC, which are SaaS-based security, networking, and application management services that enable customers to deploy, secure, and operate their applications in a cloud-native environment wherever needed: the datacentre, multi- cloud, or the network or enterprise edge. In July. low-code work platform Kissflow, which has been a Google Cloud partner since its launch at Google I/O 2012, announced plans to enable Google Cloud customers to accelerate their operational transformation with Kissflow’s low-code platform. Through this partnership. Google Cloud and Kissflow are committed to helping Google Cloud customers achieve their business objectives by positioning.